an increase of 63.6%.

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the second quarter thanks to online advertising and online games business continues to red, Tencent Holdings (0700.HK) 11 announced second quarter revenue of 4.6692 billion yuan, growth of 10.5%, an increase of 62.2%. As in the first half, Tencent Basic earnings per share 2.039 yuan.
income in the Internet value-added services revenues 3.582 billion yuan, growth of 5.7%, an increase of 66.1%; mobile and telecommunications value-added services revenues were 674.1 million yuan, growth of 9.0%, an increase of 43.4%; Network advertising revenue 397.5 million yuan, growth of 94.5%,[link widoczny dla zalogowanych], an increase of 63.6%.

Analysts pointed out that the substantial growth in online advertising, advertising revenue last quarter, both the low base reasons, but also enhance the media influence Tencent reasons. Mr. Ma is also Chairman and CEO of Tencent,[link widoczny dla zalogowanych], said online advertising revenue in the significant growth, due to World Cup sponsors and report the Expo, so that the advertisers Tencent get a higher brand awareness and recognition.

is worth noting that, in the case of total income increased, the proportion of Tencent's online advertising revenue increased by 2.5 percentage points. The changes in the structure, Tencent means for entertainment by the re-transformation to business success.

Analysts pointed out that Tencent QQ instant messaging to rely on the Internet started,[link widoczny dla zalogowanych], the early majority of QQ users to the students, so Tencent have launched a number of business entertainment with a strong color. This user characteristics, they can not give advertisers a strong running appeal. For directions to the serious business of transformation, a series of restructuring efforts Tencent, QQ users, including a substantial increase in the proportion of white-collar workers and other high-end customers, a lot of upgrading the seriousness of news and reduce the pure entertainment news layout. Wang governance Tencent deputy editor, said the World Cup Tencent purpose of the report to the concept of \

expectations for the third quarter results, analysts pointed out that the World Cup and the Shanghai World Expo will continue related to three-quarter advertising revenue is expected to further enhance the platform Tencent influence of the mainstream media, but also further increase online advertising revenue.

to various online games in Internet-based value-added business, Mr. Ma said that three quarters of the students will be the business of the summer season. But he also warns that online games based Internet value-added services for possible future slowdown in business because of the huge revenue base and increase competition in the industry led to slower growth. Tencent will this bring in more talent, and for more product innovation and business cooperation.

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